Team

Sarin A. Barsoumian, CFP®, CRPC®

Founder & LPL Financial Advisor

(781) 863-5800

sarin.barsoumian@lpl.com

After earning her Bachelor of Science in Business Administration from Boston University, Sarin started her career as a Financial Advisor with Ameriprise Financial. Frustrated with the struggle between what management wanted her to do and what was in the best interest of her clients, Sarin decided to go independent and join LPL Financial in 2009. This transition allowed her to serve as a trusted advisor who clients can turn to for objective guidance and advice. As an independent advisor, Sarin could put her clients and their needs first.

Since 2005, Sarin has been helping clients define and pursue their financial goals. She believes that the most effective way to make a true impact on her clients' finances is to build long-term relationships. A cornerstone of the SMB Client Service model is open communication based on objectivity and trust. Sarin's consultative approach encourages her clients to be an active participant in the financial planning process, to build on their experience and judgement, and supply them with the knowledge they need to make important, informed decisions.

Contributing to the Women in Finance movement - not just financial literacy and advocacy, but also encouraging more women to join the male dominated industry is a cause that Sarin is very passionate about. She has partnered with LPL's Diversity & Inclusion team as well as her alma mater, Boston University, to work on different initiatives with this goal in mind. 

Out of the office, Sarin and her husband, Albert, are busy keeping up with their sons, Samuel and Christian. As a family, they enjoy traveling, biking and dance parties. 


Lumina Gershfield Cordova

Marketing, Business Development & Client Services

lumina.gershfield@lpl.com

Over the course of my 26 year career, I’ve worked as a professor and school teacher in the United States and Asia, Montessori, Yoga and Meditation teacher, and founder of a digital education company incubated at Harvard Innovation Labs.  In 2021, I joined SMB Financial Strategies to help SMB increase capacity to serve more clients, assist with expansion to the new 1,600 square foot office in Burlington and learn about Financial Planning from Sarin. 

Since joining SMB, the most rewarding part has been meeting the SMB community and talking about financial wellness every day, followed closely by learning from Sarin how to help clients organize their financial lives to reach important goals.

My approach to working at SMB is largely inspired by my experience as a teacher of students from every age, which you’ll find reflected in my focus on Behavioral Finance, Growth Mindset, and Diversity, Equity, Inclusion & Belonging.

My Bachelor’s Degree in Fine Art is from Brigham Young University.  My Master’s Degree in Education was earned at Portland State University in Portland, OR.   I have a Certificate in Non-Profit Management from Boston University, a Real Estate/Realtor license and a Certificate in Metaverse, NFT and Web3 from Everyrealm Academy.  

I am married to my Cuban/Peruvian husband Rene and we have two beautiful children, our son, Georgio, age 10 and daughter, Shalom, age 8.  We live in the heart of Somerville, MA, love to make art, dance to Latin music, play soccer and debate about whether our first pet will be a cat or a dog.  Thus far, it’s two for cat and two for dog!  What's your vote?

Liana Bekelian

Client Service Associate

781-863-5800

liana.bekelian@lpl.com

I am thrilled to be the friendly face you see when you walk into the SMB office! 

Prior to joining SMB Financial Strategies, LLC, I worked as an Office Manager for a pest control company where I was responsible for day-to-day operations, the schedule of 7 technicians and servicing a data base of 20,000 clients. But my favorite part of the job was the client interactions. I truly enjoy meeting people and learning about different backgrounds! 

I graduated from University of Massachusetts Boston with a Bachelor of Arts in Psychology. I worked as a full-time nanny while completing my degree and loved every minute of it! 

When I’m not at work, I am spending time with my family and friends, and our dog Penny. I am a lover of traveling, King Charles Cavaliers Spaniels, and makeup artistry. 

Sean Usischon

Digital Marketing Manager

(919) 348-7535

sean.usischon@lplfinancial.com

Sean supports the SMB Financial Strategies LLC team in growing our digital presence and staying in communication with our clients via social media and email. 

He graduated from the University of North Carolina at Charlotte with a bachelor's degree in Mass Media Communications.

In his free time Sean enjoys spending time with his wife and six month old son, playing with his two year old Goldendoodle and all things basketball.